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Knowledge to boost your business performance

How to write a persuasive Product description

The product description is a critical element in an eCommerce site. Its’ an essential marketing copy that describes; the features of a product, it’s benefits and why it is necessary to purchase it. Its ultimate focus is to compel and persuade readers to buy the product.  However, many digital marketers are trapped in common mistakes of writing product […]
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what is dropshipping

6 Benefits you will enjoy as a dropshipper

Dropshipping is a zero risk and extremely low startup business model. It’s where a lot of traders start before moving to physical stores. Dropshipping means that you source some products from the suppliers and market them to your customer base.  When a customer orders a product, you send the order to your supplier, and they “dropship” it directly to […]
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What is eCommerce?

10 Reasons to own an eCommerce Store

Electronic commerce is the process of buying and selling products and services online. Its conducted through electronic means such as mobile applications and the internet. We can also term it as online retail, as well as electronic transactions. In the world today, eCommerce has gained popularity. It is a fast, convenient, and easy way to shop without visiting the actual store. Online stores […]
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6 benefits of using Social Media for marketing

In the recent past, social media marketing has become an essential tool in the arsenal of brands and businesses of all kinds. It creates opportunities to build relationships, engage with customers, and increase sales.  Since 2012, Social Media Marketing has evolved massively. One of the most significant changes is the shift from; – Brands simply broadcasting marketing messages on social […]
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